What is On-Hold Direct?
On-Hold Direct is an on-hold advertising service produced by Creative Media Marketing, Inc.
We’ve been serving Christian Retailers since 1995, and our clients include the Munce Group, the Parable Group, Outreach Marketing, and more.
How will On-Hold Direct benefit my store’s bottom line?
Callers learn more about your store while they wait on hold
Turn on-hold time into a connection opportunity! Callers will know you appreciate their call and that you’ll be right with them to answer their question. And while they’re waiting, they’ll hear about the latest books, music, and/or other items available at your store. Plus, we give you a free custom message on every program which tells them your store’s hours and location.
On-Hold Direct creates a positive caller experience.
If the atmosphere is enjoyable, most people want to stay longer. Customers judge your store based on their contact experiences, both in person and on the phone. No one likes an awkward moment of silence whether personally or in a business context – so why treat your callers any differently? Let On-Hold Direct help you create a pleasant experience for every caller when you have to put them on hold.
On-Hold Direct promotes a professional appearance that can boost sales
Most people don’t like to waste time. Those first seconds (or minutes) are critical to your callers’ perception of your store. And in business as in life, perception is reality. It’s a fact – when callers are treated to an informative, pleasant message while on hold, they’re more likely to feel reassured they’re being served by people who will meet their needs quickly and effectively.
On-Hold Direct reduces costly hang-ups
Give your callers something interesting to listen to and they’ll stay. Let them know their relationship with you is important. Feed their curiosity. They’ll hold much longer and be less frustrated. Custom on-hold messaging and music is proven to reduce hang-ups by two-thirds.
On-Hold Direct is very cost effective
Market your products and services to existing customers at a fraction of the cost of other advertising media. On hold messages increase callers’ requests for information about specific products or services mentioned while on hold, which in turn leads to an increase in sales.
On-Hold Direct targets your best prospects
When you use On-Hold Direct your message — and only your message — plays directly to an audience already motivated to learn more about your store and what you offer.
Take a listen to the latest On-Hold Direct program:
The Equipment:
To “broadcast” On-Hold direct to your callers, you’ll need a Digital Announcer. Using state-of-the-art technology, you’ll enjoy high-quality sound and solid reliability for years to come. For more information and to purchase equipment, please click here.
Installation:
If your store already has a phone system with a “music-on-hold” feature, simply replace your existing sound source with the Digital Announcer. It’s that simple.
If your phones don’t have music-on-hold capability, we offer specially designed adapters which enable any phone (corded or cordless) to use On-Hold direct. Please click here for details.
For help with your equipment needs, email or call us at 732-574-8984.
To sign up for On-Hold Direct and receive your discounted Munce subscription price, contact your Munce representative today!